Case blue nile Essay Example | Topics and Well Written Essays - 1000 words

Case blue nile - Essay ensampleSWOT (Strengths, Weaknesses, Opportunities and Threats) analysis deals with examining the internal and external factors impacting the actions and performance of the organization. While strengths and failinges can be identified by scrutinizing the internal factors, opportunities and threats are revealed by investigating the various macro environmental aspects like political, social, economic, legal and environmental forces.The biggest strength of Blue Nile is its ability to keep its costs under control. The attach to has a vast soldiery of products in its repertoire and thus provides its customers a wide choice. It has an economical supply chain, a lean hierarchy and does not give any mark up to the wholesalers and retailers. All these aspects help Blue Nile to keep its operational costs low. The online retailer boasts of exceptional customer service. Blue Nile provides grading reports on its website that en qualifieds customers to leveraging just the adept kind of jewelry. Every diamond marketed by Blue Nile is graded either by the Gemological Institute of the States (GIA) or by the American Gem Society Laboratories (AGSL).Blue Nile also maintains favorable relations with its suppliers. The company has managed to ink pacts with numerous suppliers and therefore is not dependent on one particular supplier for the purchase of diamonds.Blue Nile offers its customers more than 60, 000 diamonds and hundreds of settings. However, the company derives majority of its revenue from the sale of engagement rings. The company has not been able to chalk out a strategy to increase the percentage of consumers to buy jewelry items online.Another weakness is that the companys net profit margin at 4.2 percent is very low oddly when compared to the net profit margin of 9.8 percent at Tiffany. Blue Nile provides trust, guidance and value to its customers. These features are straightway being provided by its competitors as well.If