Coffee and Starbucks Essay Example for Free

Coffee and Starbucks EssayThen.. First Starbucks opened in SeattleWashington. March 30, 1971 Jerry Baldwin English teacher Gordon Bowker-Writer Zev Seigl-History teacherThen Entrepreneur Howard Schultz united the family in 1982. Director of retail operations andmarketing. Ideas of selling beverages.Then April, 1984 first store to sellbeverages was opened. Served 400 customer- over the 250customer average at their best score. II Giornale Acquires Starbucks. Howard Schultz- Starbucks presidentand CEO.Now Worlds premier roaster and retailerof specialty java. 8,812 company-owned stores. 7,812 licensed stores in more than50 countries.Now yearbook sales of about US$14.89 zillion. Sell Whole bean coffee tree, GroundCoffee, pastries, beverages andcoffee related products.Mission Statement1990- October 2008Establish Starbucks as the premierpurveyor of the finest coffee in theworld while maintaining ouruncompromising principles as wegrow.VisionStarbucks Digital Network, inpartnership wit h YahooIts vision is to provide best cup ofcoffee to include providing the bestdigital experience. They are nowoffering music among choices fromtheir digital network.Opened with Tata global beverages.(50-50)% partnersFirst In Mumbai, October 19, 2012Now 54 stores in Four cities (in 17months) CEO of TATA Starbucks is AvaniSaglani Davda. Starbucks also get source to coffeebeans from Kodagu (Karnataka) Opened with investment of US$66Million.EthicsStarbucks and Shared Planet is attachedto doing business responsibly. A betterway to help each other and planet.SWOTAnalysisStrengths Leading retailer and roaster forbrand specialty coffee in the world. Known for providing superiorproducts and services. Number 7 on Fortune Magazines100 best companies to work for. Consistent high quality of service. modified no. of strong competitors. High market share and marketgrowth.Weaknesses High prices because of qualityingredients used. Starbucks refuses to guaranteethat milk, beverages, chocolate,ice c ream and baked goods sold inthe companys stores are free ofgenetically- modified ingredients. Strong presence in U.S. more thanthree quarters of its cafes locatedin the domestic market. In come in to reduce business risk,expansion is needed.Opportunities High growth of economy andmarket in Indonesia, especially inurban areas. Could diverse their product not unless in coffee. The potential employees areeducated peoples which make iteasier to train them. Strong financial support.Threats Competitors and copycat couldpose potential threats. Sentimental issues to the badeffect of coffee from society. Global financial crisis-makepeople tend not to spend. Exposed to rises in the cost ofcoffee and dairy products.CompetitionCompany FinancialReport receipts US$14.89 Billion Operating Income US$325.4Million Net Income US$8.8 Million Total assets US$11.5167 Billion Total Equity US$4.48 BillionConclusion Summary Strengths OpportunitiesThreats Conclusion WeaknessesOverpriced coffee. Health conc erns regarding caffeine andcaloric intake. Main focus on expansion rather thaninternal improvement. Total gross of $10.7 billion in 2010. Starbucks has added an average of twostores on a daily basis since 1987.